Changan Mazda unable to recover as Changan Ford posts impres
Following their separation, the fortunes of the Changan Ford and Changan Mazda joint ventures could not have diverged any further apart. As a report appearing on xkb.com.cn today shows, Changan Ford's sales grew 66 percent over the first half of this year, while those of Changan Mazda's fell 42.8 percent during that same time period. The gap between these two JVs' performances is reflective of the general discrepancies within Changan. On one end of the spectrum, sales of Changan Ford and own brand Changan models has been on the rise, while those of Changan Mazda and Changan Suzuki models have yet to recover from last year.
Ford China sold a total of 75,254 vehicles in June, Gasgoo.com reported today. The figure represents year-on-year growth of 44 percent for the manufacturer. A total of 407,721 Fords were sold in the country over the first half of the year, up 47 percent from the first half of 2012.Ford's chief Chinese joint venture responsible for selling passenger automobiles, Changan Ford, sold a total of 54,862 vehicles in June, up 48 percent from the previous year. The JV's sales for the first six months of the year totaled a record 286,680 vehicles, equivalent to year-on-year growth of 66 percent.
Changan sold a total of 1.05 million automobiles from January to June, a recent Weibo post made by a manufacturer official revealed. The figure represents year-on-year growth of 18.68 percent.
The Focus (pictured above) remains one of Ford's top-selling models in the country. Focus sales last month totaled 31,499 units, up 16 percent from last June. 185,697 Focuses have been sold since the beginning of the year, marking year-on-year growth of 69 percent.
The manufacturer's own brand passenger automobile sales totaled 257,000 units over the first six months of the year, up 90.7 percent from the first half of 2012. That growth rate is the highest among Chinese own brand manufacturers.
Sales for the Kuga (pictured below) in June totaled 9,248 units, while those of the EcoSport totaled 5,661 units. The two models, alongside the imported Edge and Explorer, constitute Ford's comprehensive SUV lineup for the Chinese market.
Changan Ford's sales volume for the time period reached 280,000 units, representing year-on-year growth of 66 percent. However, Changan's two Japanese JVs, Changan Mazda and Changan Suzuki, suffered severe sales drops over that same time period. The two JVs' reported negative year-on-year growth rates of 42.8 percent and 19.7 percent, respectively. The two JVs' only accounted for around ten percent of Changan's total sales volume this year, compared to approximately 16 percent last year.
Sales of imported Ford passanger automobiles for the first six months of the year totaled 10,811 units, nearly five times the 2,222 units sold in the first half of 2012.
Ford's partner for commercial vehicles in China, Jiangling Motors, reported selling 16,022 Ford-branded automobiles in June, up six percent from the previous year. The manufacturer's 110,230 sales figure for the first half of the year marks a new record, and is equivalent to year-on-year growth of seven percent.
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